25%
Offer Quality
How complete, useful, understandable, and competitive the underlying product or service appears to be.
EDITORIAL METHODOLOGY
How OfferLattice scores offers
OfferLattice separates buyer usefulness, commercial quality, publisher opportunity, trust, and freshness so a high score is not shorthand for “highest commission” or “best for everyone.” The score is an editorial decision aid built from distinct dimensions.
20%
Buyer Fit
How clearly the offer serves an identifiable audience or use case, including suitability, usability, and value alignment.
20%
Commercial Strength
Pricing clarity, positioning, perceived value, product maturity, and the strength of the commercial proposition.
15%
Affiliate Opportunity
Publisher potential when an affiliate program is actually known and relevant. This is never treated as proof of product quality.
10%
Trust
Evidence quality, merchant credibility, policy clarity, documentation, and consistency between claims and available sources.
10%
Freshness
How recently the offer, merchant data, pricing, program information, and supporting evidence were reviewed.
Important: the public database currently stores the operational component scores directly. The weighting above is the editorial framework behind OfferLattice Score™ and should be used when reviewing or recalibrating those component values.
What does not determine the score
NOT A FACTOR Whether OfferLattice earns a commission from the offer.
NOT A FACTOR Whether a merchant pays a higher commission than another merchant.
NOT A FACTOR Whether an offer is owned by a large or well-known company.
NOT A FACTOR Whether an offer is currently featured on the homepage.
NOT A FACTOR Unsupported popularity, income, conversion, or customer-satisfaction claims.
What strengthens a score
POSITIVE SIGNAL Clear product documentation and current official information.
POSITIVE SIGNAL Transparent pricing and realistic positioning.
POSITIVE SIGNAL A clearly defined audience or use case.
POSITIVE SIGNAL Recent verification and source provenance.
POSITIVE SIGNAL Balanced editorial treatment including meaningful tradeoffs.
How OfferLattice handles affiliate relationships
Affiliate participation is treated as a separate publisher-intelligence signal. An offer may score highly even when OfferLattice has no active affiliate relationship with it. Likewise, a lucrative affiliate program does not automatically make an offer suitable for buyers.
Affiliate terms, network relationships, commission details, and cookie durations should be shown only when they are verified. OfferLattice does not invent or infer those terms.
Freshness and verification
Offer data can change. Pricing, product features, merchant terms, network participation, program status, and policies may become stale. OfferLattice tracks verification and source-check dates so readers can distinguish recently reviewed intelligence from older information.
Where supporting evidence exists, offer pages may link to a dedicated evidence page showing the source provenance used during editorial review.
Editorial readiness
Scoring and publication readiness are related but different. A mathematically strong offer can still be held back if required data is missing, its destination URL is invalid, evidence is weak, or verification is stale. The internal Data Quality workflow classifies records as Ready, Needs Review, or Blocked.